Branding
The OPAL
DESIGNER
Sifiso Masilela
AGENCY
Outspire Creative Lab™
Creative director
Arnu de Villiers
Year
2021
Introduction
The Opal is a high-end student Apartment brand currently in Naturena, Soweto, Johannesburg. They offer secure, high-end accommodation for students within Soweto, with plans to expand their asset portfolio and naming each of their successive buildings with a specific gemstone name.
The Identity
The logo is a combination of a pin icon and a gemstone. My idea was to combine both and create a strong minimal icon that can be easily used on various applications, including wall extrusion.
Identity Elements
The primary brand identity elements were inspired by Christian church colourful shattered window glass design. The idea was to have an identity element open enough to accommodate the playfulness the brand is trying to portray, given its a student accommodation, but at the same time inherit geometric shapes that resonate with gemstones, hence the below primary brand elements
The brand was further explored to include secondary brand elements, that bring more meaning to the whole brand identity design package.
Corporate Identity
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